The Return of the Saxons

It has been over 1000 years since the granddaughter of King Alfred, Princess Edith, Married Otto I Holy Roman Emperor. Her remains were recently found in Magdeburg, Saxony-Anhalt. Today there was a return visit from Magdeburg to London, by the board supporting external trade for the Local Chamber of Commerce.

I had been invited to give a more light-hearted presentation to the group. This was followed by Lesley Hill, Geraldine Williams of MAMMALcreate www.mammalcreat.co.uk, an innovative marketing led design company.

Whilst we were in London England, the meeting was held in the very Scottish Caledonian Club, with gentleman in kilts, affording a great opportunity to introduce the guests to the complexities of the British Nations.

My presentation covered in brief (also see slideshow above)

• British history and culture
• The British economy Perceptions of Germany
• Some Case studies
• A practical session on Business Introductions
• Staying in touch after first contact
• The market assistance we could provide

Lesley and Geraldine followed with an unusual question and answer session. The aim was for the attendees to define the quality of their communication within the UK market, so that their launches would be targeted to achieve their desired objectives.

The case studies shown picked up the emotional elements that truly reflected the businesses; from a sixth form college, a design company through to a baby and children's safety swimwear provider. This was to the mutual satisfaction of both the company's teams and their customers. The latter associated with the brands and bought into them.

The Saxons successfully mastered the challenges that we put to them!

For us, as the UK participants, this was an interesting and productive afternoon and it also gave us insights into the Magdeburg businesses attending.

For more information about business opportunities by collaborating with companies from the region of Saxony Anhalt, contact:

Suzanne Doerrwand at doerrwand@magdeburg.ihk.de
or call her on +49 391 5693 138.

Lesley Hill of MAMMALcreate can be reached lesley@mammalcreate.co.uk.