Continuing evolution of QR code design

In a previous article I described the first steps in learning about QR codes and starting to test their technical limits (Making QR codes more Human). The Japanese obviously have a head start on further creative applications, but it is still great to play.

Technically, the way to create a flexible QR code design is to ensure that there is sufficient contrast between the dark parts of the code and the light areas, and to leave a sufficient light border around it.

I have added a further three designs to the collection.

• Design for a car magnet for Martin's Wine Club. Since this was a large item, I could include Martin's signature glass from the logo in the three large squares of the logo. You can see them if you go to the Martin's Wine Club Car Magnet image and enlarge the design.
• Richard Wishart of Delivery Management has been a great proponent of QR Codes ever since I introduced him to Mirko Kisser of Celloon last year. Richard has been collecting examples of QR codes and I felt that his code could be enhanced by adding the eagle from his logo. My first attempt worked on screen but not in print. I was able to redress this by lightening the eagle's blue to ensure that there was sufficient contrast even on printed material.
• New HBN Banner.  When we at HBN discussed having new banners, there was almost unanimous consensus that one of the banners at least should include an HBN QR code! Whilst pondering about the design, I also wanted to reflect the cooperative nature of HBN. Incorporating individual company QR codes into the larger HBN QR code seemed an appropriate solution.  It took some trial and error to ensure that the contrast within each small code was sufficient to be recognised and that yet when viewed from a distance, these individual codes were dark enough to fit into the large code and let it function.  The final banner design with the QR codes within the QR code was a resounding success at the Wood Green Business Fair. It aroused curiosity and comment.

My friends and colleagues at HBN have taken to the QR code technology like ducks to water. In particular, Richard Wishart of Delivery Management has been promoting their use for logistics and tracking.

I will add any further novel designs of QR codes that I make over time.